Websites & AI intake assistants for independent insurance agencies Get more business from your website

We rebuild your agency's website to bring in more quote requests and calls, with an AI assistant that answers every visitor and captures the lead, even at 2am.

Built for insurance agencies that grow through their website

+ whatever lines you write

More people find you

Built to be found in “near me” searches in every town you serve, with clear facts that ChatGPT and Google's AI panel can draw on.

SEO is about the list of blue links. GEO is about the answers ChatGPT, Gemini and Google's AI panel write. We fix the structure and write the Q&A content those answers draw on. No one can guarantee a mention; clear facts give you the best chance.

Who can insure my truck near Fontana?

Mile Marker Insurance Services in Fontana is a family-owned agency with 26+ years in truck insurance: motor carrier, owner-operator, cargo and physical damage, in English and Spanish. You can request a trucking quote on their site.

Illustration: a prompt like the six we run in your audit, on ChatGPT, Gemini, Claude and Perplexity.

More of them stay

Take Mile Marker Insurance, a truck insurance agency in Fontana, CA. On their first screen today: a cookie banner, a payment button cut off at the edge, and no way to ask for a quote.

Same business. More business

The new site gets them to stay. The assistant in the corner is what keeps them: it answers day and night and saves the details of everyone who talks to it. It's running live in the frame: keep scrolling and it scrolls with you.

Sample · name changed
Mile Marker Insurance's site today: a highway photo, a cookie banner and a payment button cut off at the edge
button cut off no way to ask for a quote
first thing you see: cookies
The same agency rebuilt: a sunset highway, a clear headline, and an assistant in the corner

Your front desk, even after hours

A branded assistant with your agency's name on it. It answers, starts the quote and captures the lead, and sends every request straight to your email.

It's this hour where you are. It answers now, and at 2am.

Answers in seconds

The questions your front desk hears all day, in plain language.

Quotes, certificates, claims

The request is taken in the chat and sent to your team, instead of waiting on hold.

Captures the lead first

A 10pm chat is still a callable lead at 9am.

Sticks to your facts

It answers based only on your agency's own knowledge.

H
Hometown InsuranceYour agency's AI front desk
Online

Answers from the agency's own content. Every request goes to the agency's team.

A 10pm chat is still a callable lead at 9am

Every request lands straight in your email, with the full conversation. Visitors who only asked questions are saved in your 123 Submit login, and you can get those by email too. Your team always knows who to call back.

The 123 Submit Leads screen: every chat and call with its time, name, phone number, source and reason
The real Leads screen, shown with sample data.

Four sites. An assistant on every one

The design gets people to stay; the assistant on every one answers day and night and saves everyone's details. Tap Before to see where they started. Names are changed for privacy.

Sample · name changed
Hollis Family Insurance rebuilt: a big headline over a fan of photo prints, one per line they insure
Hollis Family Insurance's site before: a welcome line over a blurred photo

Family-owned agency in Fresno, CA

Hollis Family Insurance

Their old homepage opened on someone photographing a family. We made that snapshot the idea: every line they insure is a print of their own photos, with a handwritten caption.

  • Pick what matters most, and the page fills with that line's own coverage
  • The team's names, written in by hand as you scroll
  • Over 35 years in Fresno, in their own words
  • Plus its own assistant, answering 24/7 and saving the details of everyone who talks to it
Sample · name changed
Stonestep Insurance NW rebuilt: a calm sage landscape with a mountain, pines and a clear headline
Stonestep Insurance NW's site before: a big logo banner, a selfie and a cookie bar

Independent agency in Vancouver, WA

Stonestep Insurance NW

The page is built from stone blocks laid like a stair: each one is a line they write, and the corner stone carries their name and 2016, the year they opened.

  • Tap the lines you need and each one is laid on their stair
  • Megan, Ryan and Tessa, each with a client's review
  • Only the carriers for what you picked
  • Plus its own assistant, answering 24/7 and saving the details of everyone who talks to it
Sample · name changed
Ray Kessler Insurance Group rebuilt: a bold red and black headline over a fan of quote cards
Ray Kessler Insurance Group's site before: a narrow page of boxes, clip-art photos and carrier logos

Independent agency in Lafayette, IN

Ray Kessler Insurance Group

They compare over 36 carriers on every quote. So the page opens on a fan of quote cards, and the red check from their logo picks one.

  • Auto, home and business, each in a color from their own photos
  • Carrier logos stamped in as you scroll
  • Ray's story drawn by the stroke of the check
  • Plus its own assistant, answering 24/7 and saving the details of everyone who talks to it
Sample · name changed
Green Valley Insurance rebuilt: their name in big serif type over an apple orchard
Green Valley Insurance's site before: a dark red Weebly page with a large logo banner

Bilingual agency in Wenatchee, WA

Green Valley Insurance

Their name is the headline, so the word Valley opens like a window onto an orchard. Bilingual from the first line: “Right Here for You!” and ¡Aquí para usted!

  • Open since May 6, 2014, and completely bilingual
  • Pick Auto, Home, RV, Motorcycle or Business for that line's own page
  • Their storefront downtown: stop by, no appointment needed
  • Plus its own assistant, answering 24/7 and saving the details of everyone who talks to it

Your agency is next

Leave your website and your email. We'll rebuild your whole site, assistant included, and email you the link.

Get my free redesign

Five ways we bring you business

Two orbits: getting found, and turning that visit into a call or a quote request.

    From audit to new business in four steps

    1. 1

      We audit your current site

      Speed, mobile, forms, schema, local rankings, and six real prompts to see whether the AI assistants name you. You get the findings with the fix beside each one.

    2. 2

      You see the redesign, not a deck

      We rebuild your whole site for real, with your own assistant already answering on it, and email you the link. Try it on your own phone, chat included.

    3. 3

      Train your assistant

      It learns the lines you write, your carriers, hours and rules, and you approve what it may and may not answer. Meanwhile pages are built, every old URL redirected, forms tested. No downtime.

    4. 4

      Go live and catch every lead

      DNS switches when you say go. From then on your assistant answers every visitor, day and night, and every request lands in your email with the full conversation.

    Do you only work with insurance agencies?

    Yes. Insurance agencies are all we build for: independent and family-owned agencies, personal and commercial lines, trucking and bilingual agencies. Every build starts with the lines you write, the carriers you quote and the questions your clients ask, so nothing on your site reads generic.

    Will our site go down while you build the new one?

    No. We build on a staging address, you review it, and DNS switches when you say go - usually a Tuesday morning. Every old URL gets a 301 redirect, so your rankings and your clients' bookmarks survive the move.

    Will the AI assistant say something it shouldn't?

    Not by design. It answers only from your own content and completes the tasks you allow - quote requests, certificates, billing questions, claims intake. When a question goes beyond what's on your site, it takes the visitor's details instead of guessing, and the request reaches your email with the full conversation, so your team can follow up.

    What is GEO, and is it just SEO with a new name?

    Related, different mechanics. SEO is about the list of blue links. GEO is about the answers ChatGPT, Gemini and Google's AI panel write. Those answers are assembled from structured, quotable content - which most small-business sites simply don't have. We fix the structure and write the Q&A content. No one can guarantee a mention in an AI answer, but this gives you the best chance.

    Who owns the website when we're done?

    You do - domain, code, content and analytics. If you ever leave, we hand over a zip file and a one-page handover document. Nothing is locked inside a builder only we can log into.

    Where does the chat data live?

    Transcripts live in your account, exportable at any time, and we don't train shared models on them. The assistant's scope - what it may and may not answer - is written down and approved by you before launch.

    Can the site show our carriers, licenses and reviews?

    Yes. We check each carrier's logo rules before a logo goes up, and the lists stay editable so you can add carriers, licenses and reviews yourself without calling us.

    What do you need from us to start?

    Your domain, access to your current host, the lines you write, the carriers you quote and about thirty minutes. We'll chase your previous web company for logins ourselves - that part is usually the slowest step, and it isn't your job.

    Your next clients are already looking

    Make sure the site they find turns them into business. Leave your website and your email: we'll rebuild your whole site, assistant included, and email you the link. free. really.

    • A real, working website, not a mockup
    • Your AI assistant already on it
    • Free, and yours to decide on